Justin Bieber is making a list and checking it twice, but it’s not his Christmas wishlist.
Following the holidays, the Biebs has been bunkered down in the recording studio, working on his upcoming sixth album. The pop star took to Instagram Tuesday (Jan. 26) to reveal «how this album makes me feel» and how he’s «going over track listing for the album.»
He’s already released a slew of hit singles ahead of the album’s release, including «Holy,» featuring Chance the Rapper, «Lonely» with Benny Blanco, «Monster» with Shawn Mendes, and «Anyone.» All four have become top 20 hits on the Billboard Hot 100 and top 25 hits on Billboard‘s Pop Airplay chart as a result of his flood-the-zone rollout strategy on Top 40 radio.
Def Jam executive vp/head of promotion Nicki Farag confirmed to Billboard that Bieber’s singles will eventually lead into a new album, the follow-up project of Changes. He released his fifth LP on Valentine’s Day 2020, and it debuted at No. 1 on the Billboard 200.
Exactly one week before releasing his gospel-pop anthem «Holy,» Bieber’s manager Scooter Braun reshared his artist’s teaser announcement with the message, «#newerabegins???»
— Scooter Braun (@scooterbraun) September 11, 2020