The Weeknd stars in Pepsi’s new Super Bowl LV Halftime Show national TV ad, as his Billboard Hot 100 No. 1 song «Blinding Lights» brings the thunder.
The minute-long clip shows people from all walks of life humming, singing and dancing along to his mega-smash hit, including a security guard outside the Raymond James Stadium in Tampa, Fla. who almost overlooks the halftime show performer. The R&B superstar cruises up to the gate in a vintage convertible and smirks at the pre-occupied guard before he’s finally let into the gate.
It’s not surprising that the catchiness of «Blinding Lights» nearly blinded someone from seeing The Weeknd himself, since the song was crowned Billboard‘s No. 1 Hot 100 song of 2020. The single broke the recordfor the most weeks spent atop Billboard‘s all-format Radio Songs airplay chart after logging 19 weeks at No. 1. «Blinding Lights» also broke the record for most weeks spent in the top five (34 weeks) and top 10 (43) of the Hot 100.