Lady Gaga Says Her Haus Laboratories Makeup Line Is For ‘All Gender Identities’


Throughout her decade-long career, Lady Gaga has always made it a point to uplift and support the LGBTQ community. According to her, that trend shows no signs of stopping — even as she focuses on her new makeup line.

In a new cover story for Allure, Gaga spoke about the creation and rollout of Haus Laboratories, her new beauty brand, and how she doesn’t want to limit her line to the confines of the gender binary. “I would like all gender identities to know very clearly that they are included, and never exploited, ever,” she said.

The star further explored a hypothetical scenario in which a young customer came to their parents with a desire to wear makeup. «I want that little boy at home that might like to be called a girl to say, ‘Mommy, I want to wear Dynasty. It’s a Glam Attack,’» she said. «And then Mommy goes, ‘Oh, my son wants to be called a girl, and he wants the Glam Attack.’ And then she goes and she gets it for him. And he uses it. And then there’s a bond.»

Gaga added that she wants the parallels drawn between her music career and her new beauty line to clearly show her passion and support for the LGBTQ community, citing kids using her public image as a diving off point for coming out. «I have heard those stories so many times, over and over, for all of the years that I have been in this business. And I want the same thing…to happen with this company. If I’m not changing people’s lives, what are we doing here?”


This article was originally published by: Billboard