Carpool Karaoke was one of Apple’s first forays into original programming. The tech giant also debuted the reality series Planet of the Apps in summer 2017. Since these shows were ordered, Apple has doubled down on original content, hiring Sony TV veterans Zack Van Amburg and Jamie Erlicht to oversee worldwide video programming. They have quickly assembled a slate of high-profile, premium TV projects including anthology series Amazing Stories and a Reese Witherspoon-Jennifer Aniston morning television drama.
Carpool Karaoke remains separate from Van Amburg and Erlicht’s television efforts. Because of its music focus, it is seen as additive to the streaming music library that Apple has amassed for its $10-per-month Apple Music streaming service. The series was renewed for a second season in February. Meanwhile, Carpool Karaoke is a regular feature on The Late Late Show, with recent appearances by Ariana Grande and Shawn Mendes.
Apple isn’t a complete stranger to the Emmys. The Tim Cook-led company has received several technical awards over the years and also took home a trophy for commercial of the year in 2014 for its «Misunderstood» spot. But this is the first time that Apple is being recognized for original programming.
The Sunday night win completed a trifecta for Corden, who also took home two Emmys on the first night of the Creative Arts Emmys. His Snapchat series James Corden’s Next James Corden scored wins on Saturday night for outstanding actor in a shortform comedy or drama and outstanding shortform comedy or drama series. The British actor and comedian also was nominated for outstanding variety special (pre-recorded) for the Carpool Karaoke Primetime Special and outstanding variety special (live) for his work hosting The Grammys. He also will vie for the outstanding variety talk series honor at the Primetime Emmys alongside fellow nominees Full Frontal With Samantha Bee, Jimmy Kimmel Live!, Last Week Tonight With John Oliver, The Daily Show with Trevor Noah and The Late Show With Stephen Colbert.